Objectives
Empower medical reps to engage confidently and effectively with healthcare professionals about a new respiratory drug.
Solution
Deployed our AI-powered MR Assistant—an AI agent trained extensively on the medicine profile, clinical studies, and key messaging.
Scale
400+
Adoptions by medical reps across India
10,000+
Doctors with enabled quality dialogues.
Results
- Previously, reps had to rely on slow corporate training helplines to answer complex doctor queries, risking lost engagement opportunities.
- With our AI assistant, reps now receive compliant, on-demand answers within seconds—ensuring timely, confident, and consistent communication during every HCP interaction.
Takeaway:
Rapid development in 4 weeks, followed by 2 weeks of user training and rollout.
Timeline
Rapid development in 4 weeks, followed by 2 weeks of user training and rollout.