Objectives
Modernize MR training, making it more engaging, scalable, and results-driven. Traditional methods were time-consuming and ineffective.
Solution
Deployed our AI Voice Coaching Platform simulating daily conversations between MRs and virtual doctors. 10–15 minutes per day enabled MRs to improve objection handling, product knowledge, and confidence.
Scale
50MRs
Scaled and Transformed.
24
Expanded rollout to 500+ MRs
Results
- Daily micro-learning became part of the rep’s routine.
- Immediate improvements in MR communication skills and confidence.
- Higher-quality HCP interactions observed in real-time.
MR Feedback
"I could see the results of my practice immediately in the field."
Takeaway:
Daily AI-powered voice training delivers real behavioral change — at scale and with minimal cost.
Timeline
Daily AI-powered voice training delivers real behavioral change — at scale and with minimal cost.