Objectives
Create a PCOS campaign that:
1. Builds multiple doctor-rep touchpoints
2. Increases in-clinic cabin time
3. Enhances doctor engagement
4. Stays fully compliant
Solution
Introduced a new offering: AI-powered mini podcasts. KOLs asked 2–3 questions about PCOS. Doctor responses were captured and stitched into personalized audio episodes using AI — featuring the doctor’s name and voice.
Scale
5,000+
gynecologists
Relay
Distributed through in-clinic posters and QR codes
Results
- Reps got 30+ minutes average cabin time with doctors during podcast recording.
- Doctors appreciated being presented alongside KOLs as credible experts.
- Patients received valuable education via these mini podcasts.
- 3 consistent rep touchpoints built throughout the campaign lifecycle.
MR Feedback
"Being part of a KOL conversation boosted my credibility with patients."
Takeaway:
AI podcasts create meaningful doctor-patient and doctor-rep moments — with zero compliance headache.
Timeline
AI podcasts create meaningful doctor-patient and doctor-rep moments — with zero compliance headache.