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Merck India - Hypertension Awareness

Empowering doctors to educate patients at scale with AI avatars—building trust, improving care, and extending influence beyond the clinic.

Objectives

Help doctors strengthen relationships with their patients through high-quality, minimal-effort educational content.

Solution

Created AI avatars of real doctors who delivered disease awareness content (around hypertension). Content was shared via Doctor’s YouTube and in-clinic QR code activations, helping doctors reach patients at scale.

Scale

50

Doctors onboarded

24

Personalized videos per doctor

Results

  • Doctors were able to maintain consistent, professional engagement with patients without investing hours in content creation.
  • Patients trusted and appreciated regular, doctor-endorsed health information.
  • Strengthened doctor-patient and doctor-brand connections.
Doctor Feedback

"It felt like I was educating every patient, even outside clinic hours — without doing extra work!"

Takeaway:

AI doctor avatars help you scale doctor-driven education while enhancing trust, brand recall, and patient care.

Timeline

AI doctor avatars help you scale doctor-driven education while enhancing trust, brand recall, and patient care.