Objectives
Reinforce trust and acknowledge doctors’ support using personalized, senior leadership-led messaging.
Solution
Created an AI avatar of the Managing Director of Zydus Lifesciences, Mr. Harish Sadana. Sent personalized thank-you videos to 10,000+ doctors expressing appreciation and trust.
Scale
10,000+
Doctors received customized messages
4 weeks
To launch new offering
Results
- Strong positive response from doctors who appreciated the personal acknowledgment from senior leadership.
- Strengthened brand-doctor emotional connection, beyond transactional rep interactions.
MR Feedback
"Receiving a thank-you from the MD himself — even virtually — was a powerful gesture."
Takeaway:
Leadership-led AI messaging is a scalable, heartfelt way to reinforce trust with your most valuable partners.
Timeline
Leadership-led AI messaging is a scalable, heartfelt way to reinforce trust with your most valuable partners.